On TikTok, lifestyle shoppers are debating when the first Christmas items will actually hit discount retail shelves. A viral video predicting that festive stock will arrive by August 12th sparked hundreds of replies. One top comment reads: "I used to work at TK Maxx; we literally get the giant plush gingerbread men delivered in July. They are sitting in the back right now waiting for us." Another added: "The second the August heatwave hits, the tinsel appears. It’s science."
