The Hallmark Channel has officially announced its highly anticipated 2026 "Christmas in July" summer broadcasting schedule, set to deliver continuous festive cheer from Friday, 26 June until Friday, 31 July 2026. This beloved annual television tradition offers viewers a unique way to escape the mid-summer heat by transforming the network into a non-stop holiday destination. Beginning on late June, the channel will pivot to 24/7 holiday programming, filling the airwaves with a massive marathon of fan-favourite cinematic classics and recent hits from past holiday seasons. The crown jewel of this year's summer event is a collection of all-new, original Christmas movie premieres, which will debut every Saturday night for four consecutive weeks starting over the festive Fourth of July holiday weekend. For those without traditional cable access, the entire television lineup will be supported digitally through Hallmark+, the network's newly upgraded streaming service, where subscribers can comfortably stream the fresh premieres and classic marathons on-demand the morning after their live broadcast.
